T M L S
THE MACHINE LEARNING SHOP
Competencies_
[ EXPLOR ]
A preliminary exploratory data analysis resurfaces key statistics and trends, through a series of tabulations and visualizations that can be instantly leveraged to inform strategy.
[ SENTIMIX ]
A periodic scraping of reviews and comments about a brand and/or its products on social media sites, to measure overall sentiment using advanced natural language processing techniques towards strategic messaging and positioning.
[ SEGMNT ]
An identification of latent clusters within your audience, which attributes are used to develop personas for message customization and improved targeting, paving the way for optimized marketing spend, and improved ROI.
[ CLASSI.FI ]
An effective assignment of new customers to identified segments for a personalized experience right from the start, hence driving deeper engagement, higher volumes of transactions, and increased revenue.
[ PREDIKT ]
An estimation of who is most likely to click, buy, defect, or not, who could be influenced, and who is committing fraud, so limited marketing resources are only spent on acquiring high value customers, while actions are pro-actively taken to keep existing ones.
[ UPSELL.R ]
An extraction of buying patterns from items frequently purchased together is translated into rules that can be leveraged to effectively upsell users, hence increase average order value and boost revenue.
[ MARKE.MIX ]
We look at the various media channels through which you advertise, and assess what combination of those various marketing outlets, at which frequency, and in which sequence would yield the best impact on sales growth.
[ UPLIFT.D ]
Some leads responds to stimuli, some don't, some gets frustrated and tune out altogether, while others engage even without treatment. UPLIFT.D helps focus ad spent just on those likely to respond positively only if they were contacted. This is Direct Marketing Campaign ROI on steroids.
[ DURATIO ]
A step beyond anticipating who is likely to churn, or what is likely to malfunction, this is a close estimation of the timeframe within which this is likely to occur, so the proper steps can be taken to minimize the impact, e.g. customer churn, or lost sales due to system outage.
[ X MACHINA ]
The most comprehensive hyperdimensional datasets are further mined towards extracting unforeseen patterns that can inform strategy in unthought and unprecedented ways that really move the needle for the organization.